Agency Competitive Advantage
Do not wait for your clients to ask you about multicultural marketing strategies or don’t risk losing budgets because they know it’s not your area of expertise. Learn how to go beyond offering your clients simple translations of campaigns developed with general market insights or casting diverse talent. Rather, provide strategic and culturally relevant solutions to your clients’ needs and seek ways to grow your budget. In addition, multicultural marketing is a competitive advantage during new business pitches and learn why they should be included even if an RFP or opportunity does not specifically ask for them. Help ensure your agency’s growth now and into the future and ensure your agency culture and its staff understand the business imperative of multicultural marketing.
Recent events, such as the Black Lives Matter movement, have brands more focused and sensitive to the needs of multicultural markets than ever. As the demographics quickly shift in the U.S. the needs of multicultural consumers will be a priority, because these markets will represent the growth areas for your clients and prospects. Your agency needs to also be ready for the “New America” in its approaches, knowledge and in its culture.
Wilson’s “2042 Agency Presentation” is an eye opening and educational experience for general market ad agencies and their staffs. Wilson has presented to numerous general market ad agencies who are now employing his strategies to pitch and gain new business as well as grow their existing accounts. Feedback from senior leadership and staff of the agencies where he has presented has been overwhelmingly positive.